EVERYBODY EATS
MARKETING MIX MODELING
format_quote
HALF THE MONEY I SPEND ON ADVERTISING IS WASTED. THE TROUBLE IS I DON'T KNOW
WHICH HALF.
John Wanamaker
Retail Founder, Marketing Pioneer
bar_chart
MARKETING MIX MODELING USES ECONOMETRICS TO:
query_stats
MEASURE RETURN ON INVESTMENT
By marketing channel, audience, discount strategy, & more
paid
IDENTIFY PURCHASED VS. EARNED SALES
Sales from marketing activity vs. sales from repeat customers & word of mouth
map
BUILD AN ROI OPTIMIZATION ROADMAP
Plan to increase ROI & further test ideas where you want more confidence
Get in Touch
format_quote
THESE INSIGHTS ARE VERY VALUABLE. HOW SOON CAN WE DO THIS FOR OUR EIGHT OTHER BRANDS?
Country General Manager
Global 500 Healthcare Company
EVERYBODY EATS
Everybody Eats company alternative logo. A bowl with steam and a spoon.
OUR TRACK RECORD
trending_up
IMPACT
+36%
average lift to ROI
schedule
TIME
2 MONTHS
average time to value
attach_money
COST
$30-50K
task
EXPERIENCE
100+
marketing organizations
Get in Touch
format_quote
WE HAD TO REDUCE COMMERCIAL COSTS MASSIVELY, AND WE FOLLOWED THE ADVICE OF THE MODELS TO DETERMINE WHAT WE COULD CUT WITHOUT HURTING SALES.

TOP-LINE GROWTH HAS CONTINUED JUST THE SAME.
SVP, Global Head of Commercial Excellence
Multinational Pharmaceutical Company
sports_basketball
THE MIKE D'ANTONI STORY
Teams go from average to excellent when they find what works and focus on it.

As a professional basketball coach in Italy, Mike D'Antoni developed two critical insights:

  • checkOn average, 3-point shots yield 20-40% more points than mid-range 2-point shots.
  • checkShots taken before the opponent's defense is "set" (5-7 seconds) also yield more points.

D'Antoni's team began the '92-'93 season playing like everyone else. Their record was mediocre. With little to lose, D'Antoni implemented his insights. The team won 23 of their next 24 games.

Because of his record in Italy, D'Antoni was hired as head coach of the Denver Nuggets in 1997. Hesitant in his new role, he coached in the traditional style of play, got average results, and was fired.

He got another shot as an NBA head coach with the Phoenix Suns in 2004. He went "all-in" on his insights (now referred to as the "pace and space" offense). That season, the Suns earned the best record in the NBA (62-20) and D'Antoni won NBA coach of the year.

The team led the league in offense for the next 5 years.

Steve Kerr was General Manager of D'Antoni's Suns. When he took the head coach job for the Golden State Warriors in 2015, he took D'Antoni's insights with him and became the NBA's leading practitioner of "pace and space."

His Warriors won 3 of the next 4 NBA championships.

D'Antoni was right. Almost every NBA champion or contender since 2005 has been a leader in using his insights. The rest of the league has followed, doubling the overall share of 3-point shots.

League offensive efficiency has increased by 7.5%--more than the typical 7.4% gap between average teams and NBA champions.

GOOD INSIGHTS CAN TURN AVERAGE TEAMS INTO CHAMPIONS.
Scatter plot on basketball court showing locations of the most common shots in 2002. Includes some dots between the key and the 3-point line.
2002
TOP 100 SHOT LOCATIONS
NBA
Scatter plot on basketball court showing locations of the most common shots in 2021. Includes no dots between the key and the 3-point line.
2021
TOP 100 SHOT LOCATIONS
NBA
GET IN TOUCH WITH EVERYBODY EATS
We'd love to talk :)
Thank you for your message! You'll hear from us soon. :)
Oops! Something went wrong while submitting the form. Please try again, or reach out at interest@everybodyeats.dev